5 Top Tips To Drive SEO & PPC Fusion

It is often said that SEO and PPC should be seen as separate strands of online marketing, but when fused together SEO and PPC can often give you the best of both worlds, offering great results for both your SEO and paid search campaigns. Here are 5 tips to help you get the most out of your SEO & PPC fusion.

1. Match Your Keywords

The first step to a successful SEO & PPC fusion is to match your keywords so that there is an overlap between the two channels. This can help to reduce your overall costs as well as providing you with greater reach and more opportunities for conversions. The key is to carry out keyword research and use the same terms in both channels; this will ensure that you are targeting the right keywords.

2. Take Advantage of Ad Extensions

Ad extensions can enhance both paid search and organic campaigns, providing more information to potential customers in the SERPs. This can include product prices, phone numbers, additional images, store locators, contact forms, reviews and more. Ad extensions can be great for improving your visibility in the SERPs, helping to make it easier for potential customers to buy your product or use your service.

3. Optimize Your Landing Pages

It is important to optimize your landing pages in order to get the most out of your SEO & PPC fusion. Make sure your landing pages are optimized for both organic and paid traffic, with clear titles and descriptions, relevant content and a clear conversion journey.

4. Analyze Your Performance

Analytic tools can help you to analyze your performance in order to see what is working and what isn’t. You can use analytic tools to compare metrics such as impressions, clicks, conversions, bounce rates and more. This will provide you with an insight into how effective your SEO & PPC fusion is, and which elements of your campaigns are most successful.

5. Test and Refine Your Campaigns

Finally, it is important to test and refine your campaigns in order to improve the performance of your SEO & PPC fusion. You can carry out A/B tests to determine which keywords, ad copy and landing pages perform best, providing you with the insight you need to make the most of your campaigns.

By following these 5 tips, you can make sure that you are getting the most out of your SEO & PPC fusion. Matching your keywords, taking advantage of ad extensions, optimizing your landing pages, analyzing your performance and testing and refining your campaigns are all key steps to successful SEO & PPC fusion.