Let’s face it, a wall of text isn’t enough to keep most blog readers interested anymore. With so much exciting visual content on the web, it’s absolutely necessary to add visual content to your blog these days if you want to capture the attention of users.
Of course, you’re likely already aware that adding relevant images and screenshots to your blog will make it more engaging. But, did you know there are a number of other types of visual content that you can use to enhance the user experience, keep readers around longer, and get them more engaged?
Here are 6 types of visual content that will boost your blog.
According to W3tech, GIFs are more popular than image file formats JPEG and PNG. So, jump on this visual content trend by adding GIFs to your blog posts. Using GIFs in your blog posts is a great way to add a little movement to your content, show off your brand’s personality, and let your audience know that you’re up-to-date with the latest trends on the internet.
Not sure what type of GIFs to add to your blog? One of the most popular ways you can incorporate GIFs into your blog content is with GIF memes. For instance, the trendy Winona Ryder GIF below can be used to add humor when explaining a difficult concept.
You can find a ton of fun GIFs to use in your blog posts on a site like GIPHY. With GIPHY you can even create your own branded GIFs by uploading multiple images or trimming a video.
Infographics are fun and easy-to-read visual representations of information or data and they’re very shareable for readers. Plus, other bloggers and publications can use your infographic and link back to your website, which will help boost your SEO.
For example, take a look at this fun infographic from Wine Folly that teaches readers how to pair wine with food. An infographic like this can be shared by foodies, wine companies, food blogs, and more.
If you don’t want to hire a graphic designer to create infographics for you, you can create your own using tools like Adobe Spark or Piktochart.
Videos are probably the most popular type of content online. In fact, according to YouTube statistics, people around the world are watching a billion hours of YouTube content every single day! So, give your blog readers the option of watching a video instead of reading text.
For example, book blogger Simon Savidge of Savidge Reads also has a YouTube channel. So, within his blog posts, he embeds his YouTube videos as well.
You don’t have to create a video for each of your blog posts. But, repurposing your most popular content into videos and embedding them in your blog posts will boost engagement and help you reach a broader audience online.
4. Slideshow presentations.
You can also add slideshow presentations to boost your blog content. Slideshow presentations are great because you can compile the most important thoughts from your blog post in a visual, clickable way.
With Slideshare, you can easily create eye-catching slideshows and embed them into your blog posts.
Plus, by having a presentation on Slideshare, you can increase traffic to your blog and get more subscribers. Check out this slideshow by Jean-Baptiste Dumont, partner at 360 Capital, which as over 3 million views.
5. Graphs and charts.
Have some data to share with your readers? Don’t just share your data via text, visualize your data with graphs and charts instead! You can easily create eye-catching charts and graphs using free visual content creation tools like Canva, ChartGO, Visme, and more.
But, you don’t have to create your own charts and graphs either. You can share graphs and charts created by other publications on your own blog, as long as you credit them.
For example, in this blog post about blogging statistics, a chart from Orbit Media is added and credited.
Visualizing your data with graphs and charts will make it more powerful to your audience.
You can also turn meaningful quotes into images to add more visual-interest to your blog posts. While you do have the option in WordPress of adding a blockquote to your blog post, adding an image of a quote will make it stand out even more.
Check out the example of an image quote from the blog EduBlogger below:
Quotes as images are not only more visually-engaging to your readers but they’re much more shareable as well.
Over to you.
That’s a wrap. Now that you have 6 new types of visual content to add to your blog, your readers will be even more excited to read your posts than they already are! Plus, this awesome visual content will lead to more shares and increased traffic to your site.