B2B Influencer Marketing A Growing Priority
B2B influencer marketing is becoming a key strategy for businesses that want to raise brand awareness and promote a product or service. Influencer marketing involves partnering with influential people in a particular industry or niche to promote a company’s product or services. This type of marketing helps businesses get their message in front of a large, targeted audience while also building trust and credibility.
A recent survey showed that 70% of marketers report that influencer marketing is a growing priority in the B2B world. With more than 1.7 billion people on social media and influencer marketing budgets increasing by up to 77% since 2019, it’s clear that this type of marketing is no longer a trend but rather a requirement in the B2B space.
Here are a few tips for getting started with B2B influencer marketing:
- Identify relevant influencers: Identify influencers that are popular in your industry and have an established following. You should also ensure that the influencer you select aligns with your brand values and has a good reputation.
- Build relationships: Before reaching out to an influencer, follow them and interact with their posts. This can help you get an understanding of their audience and content style. Then, you can reach out to the influencers with a personalized message to begin the partnership.
- Track results: Track the results of your influencer campaigns to get an understanding of what worked and what didn’t. This can help you refine your strategy and target the right influencers in the future.
LinkedIn’s Scheduled Posts & Competitor Analytics
LinkedIn recently announced the launch of its Scheduled Posts and Competitor Analytics features. The Scheduled Posts feature is designed to help users to plan their updates more efficiently and target their desired audience. This is especially useful for B2B marketers who want to target a specific audience but don’t have the time to post content at regular intervals.
The Competitor Analytics feature provides detailed information on how your competitors are performing on the platform. This includes data such as the number of followers, post engagements, and clicks. This can help you gain a better understanding of your competitor’s strategies and optimize your own content accordingly.
The Media Time Paradox
A recent study has revealed an interesting paradox in the world of marketing: consumers are spending more time consuming media, but don’t seem to be engaging with the ads. In other words, the time people spend online is increasing but the amount of time they spend engaging with ads is not.
This has created a challenge for marketers to find ways to get their message in front of the right people and in the most efficient way. It’s important for B2B marketers to create content that is not just informative but also entertaining and engaging. This can help ensure that customers are more likely to engage with your ads.
It’s clear that the landscape of B2B marketing is changing and the most successful marketers are those that are adapting to these changes quickly. Investing in influencer marketing, leveraging new features offered by social media platforms, and creating engaging content are all strategies that can help B2B marketers succeed in these changing times.