Content marketing has long been a popular digital marketing tactic, but there is a new twist that is proving to be an effective addition to any content strategy—influencer marketing. Leveraging influencers, from micro influencers to macro influencers, can help to drive a full-funnel content strategy for many modern businesses. Here’s how:
Reach More People
Utilizing influencers for content strategy allows businesses to target more people. When a brand works with an influencer, the influencer has some control over the content and storytelling, allowing the brand to reach a large and enthusiastic audience.
Generate Quality Content
When it comes to creating content, quality matters. Influencers are experts at creating high-quality content that stands out, resonates with their followers, and is more likely to be shared across multiple channels. They know the optimum time to post and can adapt to quickly changing trends. Through their efforts, influencers can take your content and make it even better.
Boost Engagement and Conversions
Content visibility and engagement is key to driving conversions. Influencers can help to boost both, as their content is likely to reach a wider audience and inspire more interaction with their followers. Through the use of tracking links, influencers’ content can also be used to measure how many people have visited the brand website and converted.
Develop a Diverse Content Strategy
Influencers can help to create a diverse content strategy. Through the creation of different content formats, such as video, podcasts, and text-based content, brands can reach a wider range of audiences and open up different channels to communicate with their target customers.
Strengthen Brand Awareness
When partnering with influencers, brands benefit from increased exposure and brand awareness. An influencer’s followers already trust them and their content, so this provides a great opportunity to leverage the influencer’s existing audience to introduced them to your brand.
Benefits of Influencer Marketing:
- Wide Reach – Reach a wider audience of potential customers.
- Quality Content – Create high-quality content that resonates with customers.
- Higher Engagement – Content created by influencers is more likely to be shared and engaged with.
- Improved Conversion Rates – Tracking links can be used to measure success and measure how many people have visited the brand website.
- Diversity – Develop a diverse content strategy by partnering with influencers to create different media formats.
- Brand Awareness – Leverage an influencer’s followers to introduce them to your brand.
In summary, influencer marketing can help to drive a full-funnel content marketing strategy by creating high-quality content with a wide reach, boosting engagement and conversions, and strengthening brand awareness. Content created by influencers has the power to capture and engage an audience, ultimately helping to drive more sales and ROI for the brand.