Is a Marketing Degree Worth It in 2023?

Completing a degree in marketing can open a wealth of opportunities and set you up with the skills you need to work in one of the world’s most dynamic and important industries. With the rapid changes in technology, however, it’s important to consider if a marketing degree is still worth the time and effort in 2023.


Earning a marketing degree will still provide you with a range of benefits, which include:

  • A deeper understanding of the industry – A degree program will provide you with an understanding of marketing from both an academic and practical perspective.
  • A range of practical and managerial skills– Along with learning about marketing concepts and strategies, you will also gain knowledge and experience related to important management and operations topics like budgeting and strategy.
  • Insights into the modern digital environment – Technology has revolutionized the way marketing is done, so a marketing degree should include courses that provide an understanding of how to use modern digital tools and strategies.


There are also some potential downsides to getting a marketing degree in 2023, including:

  • A lack of real-world experience – While a degree program will provide you with a theoretical understanding of marketing, it will not provide you with the opportunity to gain real-world experience.
  • Rapid changes in technology – The landscape of marketing is changing quickly, and the skills you learn in a degree program might quickly become outdated.
  • Higher costs – With tuition and other associated costs, earning a degree in marketing can be costlier than developing skills and experience through other means.


While a degree in marketing can be a worthwhile and valuable educational experience, you should consider the pros and cons carefully before investing the time and resources into obtaining one. With the rapid changes in technology, it’s important to review the curriculum and program options regularly to make sure you have the skills you need to have a successful career in marketing in the years ahead.

Take time to explore other options, such as taking additional courses or certification programs, to make sure you’re prepared for the modern job market.