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Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads
Some B2B Brands Are Going All-in On Digital AdvertisingB2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to...
Brian Solis from Salesforce on How B2B Influence Adds Value to Customers
According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer...
Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax
Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020.The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online...