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Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar
LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this springMicrosoft’s LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video...
B2B Marketers Turn To Predictive, Twitter Adds New Analytics, & More Young Marketers Are Buying Via Smartphone
B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products53 percent of B2B buyers in the Gen Z demographic say they use their smartphones when researching and buying for business, and once a purchase has been made 50 percent see brand newsletters as...
B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad ExperiencesU.S. digital advertising spending is expected to see 8 percent growth during 2022 to reach $165.4 billion, and topping the $200 billion mark by 2025 — increases from 2020’s $139.8...