This is the start of a beautiful relationship. We just need a few details.
B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights
Do Most B2B Marketers Gate Content? [Study]64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data...
How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to...
4 Easy Strategies for More Effective Holiday YouTube Ads
With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you...