This is the start of a beautiful relationship. We just need a few details.
Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Caption, & Video Distribution Study
B2B Marketing and Sales Leaders Focus on Pipeline Growth48.8 percent of B2B sales and marketing professionals have said that an expanded pipeline was their top priority in 2022, followed by building and staffing teams at 22.4 percent, and expanding addressable market...
Elevate B2B Marketing Results with Always-On Influencer Marketing
As we collect data for the new State of B2B Influencer Marketing Report, it remains to be seen whether last year’s 96% of B2B marketers feeling confident about influencer marketing will come out, especially after the effects of the pandemic. With the shift in B2B go...
How to Elevate B2B Marketing with Always-On Influence #B2BMX
While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority are still approaching influencer engagement on a periodic or campaign basis vs. Always-On. That short term approach is costly:...