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Biggest B2B Differentiators Study, Facebook Buys Giphy, LinkedIn Prepares Stories, & Facebook’s New Video Chat
B2B Decision-Maker Survey: COVID-19’s Impact on Marketing, Buying, and Sales65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers...
10 Worst Practices for B2B Influencer Marketing
When it comes to sharing B2B marketing advice, I prefer not to clown around too much and do my best to line up on the positive and optimistic side with trends, insights and how to’s focused on looking forward towards best practices and getting better results....
Changing B2B Sales Models, LinkedIn Adds Polls, Social Media Engagement Data, & Twitter’s Scheduled Tweets
COVID-19’s Impact on B2B Software Budgets31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote...