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eBay Ads: Big Data Advertising for B2C and B2B
We look at what eBay Ads brings to the retail game, how much it costs and why advertisers might want to spare some ad budget for this new platform.As the retail advertising battle heats up, a fight between the likes of Google and Amazon is driving new opportunities....
Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less...
How Big Is the Gender Gap Between Men and Women in SEO?
To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related...