This is the start of a beautiful relationship. We just need a few details.
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Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands
How COVID-19 Is Impacting Business Event Planning70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27...
Definition and Why B2B Brands Need it to Succeed
Influencer Marketing in the B2B world is fast growing as an essential part of the marketing mix. How brands implement influencer engagement strategies varies from one off campaigns, to event activations to passive social engagement to the topic of this post: Always On...
7 Brands Experimenting With New Social Media Marketing Approaches During COVID-19
As the COVID-19 outbreak spread last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels.And, those who decided to switch it up, adapt to the...