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Top 5 Benefits of Influencer Marketing for B2B Brands
Despite that 96% of marketers engaging influencers for marketing deem their programs successful, there are still a very large number of B2B companies evaluating where influencer engagement fits in their marketing mix. After spending the last 8 plus years working on...
How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing
Without a doubt, the challenges and changes of 2020 have pulled business customers towards digital formats more than ever, especially with video and audio content. Is Text Content Dead? Of course, text will always have its place in content marketing like this very...
Why Influencer Marketing Should Be a Priority 2021 Tactic for B2B Brands
Influencer marketing has seen increasing investment, and global brand spending is expected to reach up to $15 billion by 2022, nearly doubling the $8 billion the influencer marketing industry was worth in 2019, according to Business Insider Intelligence report data....