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How Brands Are Helping “Get Out the Vote” Efforts for the Nov. 3 Election
The most important election of our lifetimes (and some say, since 1908), is now less than 2 weeks away. And, if early voting trends continue, this could be the biggest voter turnout of our lives, too. As we’ve seen for the last few years, brands are increasingly...
8 Initial Reactions to LinkedIn Stories for Users (and Brands, Eventually)
It was bound to happen. And, after they announced it earlier this year, it was due to happen.LinkedIn recently unveiled “Stories” on its platform.Let me summarize the reaction for a vast majority of LinkedIn users: UGH.I know we’re only one week in, but my initial...
How Do Consumers Engage with Brands Through Email?
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing.Now more than ever, email has proven to be cost-effective and one of the...