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5 Things That Will Never Change For Small Business Websites
In our last post we wrote about the five things that have changed forever due to the coronavirus pandemic. This week we are going to focus on five things that will never change no matter the situation, no matter the crisis. Great Customer Service will always win the...
What Is B2B Influencer Marketing in 2020? Change Is Coming
You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media distrust, the spread of...
Carol-Lyn Jardine and Heather Hurst on Effectively Managing Change in B2B Marketing
The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders. In an environment that is constantly shifting, brands and...