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Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere.Have you ever wondered why most of the major...
Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming
75% of people unlikely to use branded hashtags, survey findsA quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to...
How Authentic Content Drives Customer Experience
The experience customers have through marketing content can be one of the most important differentiators for brands today. And yet 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from (TrustRadius). It’s hard to create a great...