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B2B Email Study, Marketing Leadership Gaps, Digital Ad Spend Surges, & High-Quality Creative Drives Brand Trust
The Buzz On B2B: Email Is Tops For Both Acquisition And RetentionHalf of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according to recently-released survey...
How to Use Predictive SEO to Create New Content That Drives Traffic
Content marketers have a difficult job strategizing, planning, creating, and distributing content. Not every piece of content they publish will capture the top spot on a search engine results page.This may happen due to the overwhelming amount of content available on...
Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere.Have you ever wondered why most of the major...