This is the start of a beautiful relationship. We just need a few details.
B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts
Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of...
3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday
Posted by randfishWe know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see...
How Brands Are Helping “Get Out the Vote” Efforts for the Nov. 3 Election
The most important election of our lifetimes (and some say, since 1908), is now less than 2 weeks away. And, if early voting trends continue, this could be the biggest voter turnout of our lives, too. As we’ve seen for the last few years, brands are increasingly...