This is the start of a beautiful relationship. We just need a few details.
Empathy in B2B Content Marketing: What It REALLY Means
B2B marketers, ready for some TRUTH BOMBS? Here we go: We need to make our content more human and more empathetic. B2B content doesn’t have to be boring; in fact, it can’t be boring and be effective. B2B buyers are just people — we need to talk to them like people....
Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche
For over a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries. When it comes to B2B influencer marketing, it’s natural to wonder just...
Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX
How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez, storyteller and internship program head at Microsoft, recently presented the opening keynote at the 2021 B2B Marketing Exchange Experience virtual conference, and asked this...