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CMO Priorities Study, Global State of Media Report, Google Updates Ad Insights, & U.S. Ad Spending Surges
Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and CreatorsTwitter has begun testing new brand and creator professional profiles, which include information about a business, verification badges, and which may feature galleries and other elements,...
B2B Tech Marketers Hit Pre-Pandemic KPIs, Global Ad Forecasts Improve, B2B Buyer Advocacy Study, & Google’s New Ad Formats
One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year42 percent of B2B technology executives say they’ll meet their revised 2020 key performance indicators, while 16 just say they won’t meet KPIs — two of several items of interest to digital...
B2B Content Marketing Credibility Study, LinkedIn’s New Company Engagement Report, Global Social Trends & Microsoft’s Free UX Tool
Both B2B Marketers and Buyers Increasingly Sold on Conversational MarketingB2B marketing professionals have found email, online live chat, social media, and chatbots have all seen increased usage in 2020, while phone and video call use has fallen by more than 10...