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Paid Guest Posting for SEO: Is it Still a Good Idea? (Hint…Probably Not)
Getting more people to your website is a noble cause and one that can result in more sales, exposure, or notability for your business. While there are many marketing tactics available for this purpose today, guest posting is one such option that is falling into a bit...
Paywalls, SEO, and the Need for a Damn Good Brand
Think it’s tough to earn links or shares for your content? Try earning money.For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s...
How to Use Your Corporate Voice for Social Good
StartupStockPhotos / PixabayCorporations and brands can spend years refining their corporate voice, and building loyal audiences of customers and fans.Dedicating time in your comms schedule for something that doesn’t directly impact your sales can be a scary decision....