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Paywalls, SEO, and the Need for a Damn Good Brand
Think it’s tough to earn links or shares for your content? Try earning money.For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s...
How to Use Your Corporate Voice for Social Good
StartupStockPhotos / PixabayCorporations and brands can spend years refining their corporate voice, and building loyal audiences of customers and fans.Dedicating time in your comms schedule for something that doesn’t directly impact your sales can be a scary decision....
Is Directory Submission Good for SEO in 2020?
“Can you still use directory submissions for SEO?”This question crops up repeatedly on forums and it’s unsurprising as once upon a time directories were the staple of SEO, indeed they existed before search engines did and were the main way of navigating the web. A...