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Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content
B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The...
Google’s December 2020 Core Update: By the Numbers
Posted by Dr-PeteOn December 3rd, Google announced that they were rolling out the latest Core Update. Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to...
B2B Tech Marketers Hit Pre-Pandemic KPIs, Global Ad Forecasts Improve, B2B Buyer Advocacy Study, & Google’s New Ad Formats
One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year42 percent of B2B technology executives say they’ll meet their revised 2020 key performance indicators, while 16 just say they won’t meet KPIs — two of several items of interest to digital...