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5 Ways to Use Search as a Growth Channel for B2B in 2021
Posted by Victor_IjidolaUnlike B2C brands, B2B businesses are often characterized by: low search volumes on Google.high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K...
Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth
How the Pandemic Has Affected Account-Based Marketing42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM) business objectives, according to recently-released survey data, with 30 percent noting that their ABM budgets fell...
How to Use the Knowledge Base as a Growth Tool to Improve Your Traffic
A knowledgebase is crucial for the growth strategy of your company, as it helps you to maintain constant communication with your customers whenever they need help. Having an optimized knowledge base can have several benefits, including driving more traffic to your...