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How to Measure the Impact of Content Based on Intent
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to measuring the impact of content, you might think of KPIs like “sitewide conversion rate”, or picture an upward...
5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact
Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes....
Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends
What New Approaches Are B2B Execs Taking with Their Nurture Programs?49 percent of B2B marketing sales and technology executives say they’ve started using content engagement data, with 44 percent having begun using account-based nurturing, while some 37 percent say...