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Faster B2B Marketer Journeys, LinkedIn’s Collective, Meta’s New B2B Targeting, Brand Media Investment, & Instagram’s Native Scheduling
Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision MakersFacebook-parent company Meta has implemented an array of new advertising campaign enhancements, including targeting segments for technology and other business decision-makers, aimed...
Personalization’s Rising Value For Brands, Advertisers Seek More CMOs, & Instagram’s New Reels Features
B2B customer journeys that begin at review sites are significantly shorterB2B buying journeys average 192 days in length, dropping by 63 percent when a buyer’s first touch is with a review website, while the buying process is significantly longer than average when...
More B2B Brands Podcasting, LinkedIn’s New Page Newsletters, Meta’s 3D Ads, & Instagram’s Voice Responses
B2B Content Consumption Booms, With eBooks In First PlaceOverall B2B content consumption time increased by 3.6 hours, up nine percent from last year, while consumption among corporate-level executives rose by 15.8 percent — two of several findings of interest to B2B...