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B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad ExperiencesU.S. digital advertising spending is expected to see 8 percent growth during 2022 to reach $165.4 billion, and topping the $200 billion mark by 2025 — increases from 2020’s $139.8...
How to Use the Knowledge Base as a Growth Tool to Improve Your Traffic
A knowledgebase is crucial for the growth strategy of your company, as it helps you to maintain constant communication with your customers whenever they need help. Having an optimized knowledge base can have several benefits, including driving more traffic to your...
Use Blog Commenting to Boost Your Marketing For Knowledge Commerce
Blog Commenting Delivers The Big Four Gains: Traffic, Engagement, Brand Awareness and Brand AuthorityAfter Matt Cutts (of Google’s anti-spam team) gave us a thumbs-down on blog commenting, people who had been mindlessly, and rabidly, building backlinks from blog...