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Stick the Landing: Best Practices for Developing Effective Landing Pages
Much like how a poor landing for a gymnast can negate a great performance, poor landing pages can have a negative effect on the results of an otherwise flawless marketing campaign. While all the tactics used in a marketing campaign are important, the landing pages...
How to Write Effective Landing Page Headlines
Landing pages are standalone webpages that are created for a specific purpose or campaign. The purpose of a landing page could be to get more email signups, to get people to register for a webinar or other event, download an ebook, or various other goals. Landing...
Coronavirus Landing Page Strategies That Work
For more than a month, I’ve been writing content to help digital marketers keep on keeping on. Just because we’re in a crisis doesn’t mean that money stops.And if yours is one of the many businesses creating coronavirus-related content right now, you know you’re...