This is the start of a beautiful relationship. We just need a few details.
TikTok Launches Business Platform… Again
Brands have been using TikTok for a while now. But it can be hit-and-miss. TikTok’s response? A new brand and a new website.TikTok pretty much dominates much of the discussion around social media at the moment. Up to now though, it has remained a platform that...
Facebook Launches Instagram Reels to Battle TikTok: What It Means For Brands
In case you’ve been blissfully away from a social media news source recently, on 5 August Facebook launched Instagram Reels.I’m going to walk through some of the ‘how we got here’ aspects first.A lot of this article is also about the consumer aspect of social...
Micro-Influencers See Rising Engagement, Marketers Turn to SEO During Crisis, YouTube Launches Shorts, & 4 New Pandemic Marketing Reports
SEO will be a primary focus for marketers during the downturn, says surveySearch Engine Optimization (SEO) is poised to see increased budget spending during the pandemic, according to recently-released survey results, also showing that organic and paid search were the...