This is the start of a beautiful relationship. We just need a few details.
B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data
Salesforce strikes deal to acquire Slack for $27.7 billionCloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication service company Slack, a move seen as likely aiming to bring tighter integration between the two platforms,...
B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights
Do Most B2B Marketers Gate Content? [Study]64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data...
The Art of Email Empathy: How to Be an Empathetic Marketer
We’ve all seen them before—those marketing emails that try to be empathetic and genuine, but end up feeling fake and hollow. The only thing that’s worse are those emails that don’t even try to be empathetic, and just jump right into a blunt, heavy sales pitch. It’s...