This is the start of a beautiful relationship. We just need a few details.
Facebook Launches Instagram Reels to Battle TikTok: What It Means For Brands
In case you’ve been blissfully away from a social media news source recently, on 5 August Facebook launched Instagram Reels.I’m going to walk through some of the ‘how we got here’ aspects first.A lot of this article is also about the consumer aspect of social...
How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)
I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and...
How the Coronavirus is Impacting Ecommerce & What it Means for Retail
As cases of Coronavirus rise worldwide, all retailers – ecommerce providers included – face an uncertain future. Consumers’ behaviours in relation to COVID-19 have changed with many people confined to the home. No wonder the latest metrics suggest online spending has...