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Empathy in B2B Content Marketing: What It REALLY Means
B2B marketers, ready for some TRUTH BOMBS? Here we go: We need to make our content more human and more empathetic. B2B content doesn’t have to be boring; in fact, it can’t be boring and be effective. B2B buyers are just people — we need to talk to them like people....
Empathy in B2B Content Marketing: What It REALLY Means
B2B marketers, ready for some TRUTH BOMBS? Here we go: We need to make our content more human and more empathetic. B2B content doesn’t have to be boring; in fact, it can’t be boring and be effective. B2B buyers are just people — we need to talk to them like people....
End of Third-Party Cookies, Emerging Alternatives and What This Means for Marketers
The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly does this change mean and how will solutions evolve?First, what exactly is a cookie?Not to ignore the sweet, chocolate chip cookie varieties, however,...