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How to Get Your PPC Ad Messaging Right
Last week, a prospective client speculated that his previous advertising agency was using automation to create his ad messaging.He reached this conclusion because his ad messaging never quite captured his business goals and/or spoke to his target audience.And when he...
How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging
B2B buyers consume an average of 13 content pieces before deciding on a vendorB2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to...
YouTube’s Robust Revenue, LinkedIn’s Record Engagement, Gen Z Brand Expectations, & Google’s Unified Messaging
YouTube is a $15 billion-a-year business, Google reveals for the first timeFor the first time in nearly 15 years YouTube has released its advertising revenue information, showing that the video platform annually accounted for some 10 percent of Google-parent...