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Using STAT to Identify Featured Snippet Opportunities
Posted by Zoe.PeglerWinning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week’s episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler...
Finding Keyword Opportunities Without Historical Data
Posted by Imogen_DaviesAt Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are...
An SEO’s Experience in 2020: Opportunities and Challenges
Posted by desordiIt would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not...