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B2B Marketing & Sales Exec Brand Study, LinkedIn’s Marketing Diversity Insights, & Instagram’s New Link Options
Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands59 percent of B2B marketing and sales executives say their businesses are active in social media, while 39 percent of employees say that they don’t understand their companies’ brands, according to...
Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options
Most B2B Demand Gen Pros Use Sophisticated Attribution ModelsSome 43 percent of B2B demand generation buyers say that they use advanced attribution models with multiple touchpoints, while 21 percent don’t have a campaign attribution model at all, according to...
5 Options for Online Payments
As small businesses do more business virtually, being able to process payments electronically is a must.Watch the 4-minute video to learn about five options, or read on for the tips!#1 Credit CardsNo mystery here. Credit cards are the obvious way to pay for things...