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Facebook Targeting Options Explained – Business 2 Community
Of all of the major advertising channels, it’s fair to say that Facebook has the most advanced targeting options available. Almost 2.5 billion users worldwide provide the network with a wealth of data that you can use to pinpoint the most niche of target audiences –...
New Audience Targeting Options Coming to Google Search
Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences,...
Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More
Social media ad spend to surpass print for first timeAd spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing...