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Your Guide to Paid Marketing During COVID-19
Useful Paid Advertising Campaign StrategiesIf you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.On the one hand, people are home more, and doing virtually everything...
Machine Learning for Paid Ads: Best Practices in a New Era
Digital advertising relies on serving the right ad to the right audience in real time. The better we get at that, the better we do—that’s the industry mantra, and for a reason.We’ve witnessed vast improvements in the volume and accuracy of customer data, and worked in...
Go Beyond Keyword-Only Targeting in Paid Search Marketing
Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your marketing team) might resort to the tactic of only running those ads for an hour or two a day. I understand the problem. But limiting the amount of time you run...