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Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads
Some B2B Brands Are Going All-in On Digital AdvertisingB2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to...
B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights
Do Most B2B Marketers Gate Content? [Study]64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data...
How PIM Is Driving Innovation in Retail During the Pandemic
The Covid-19 pandemic has brought about significant changes in the global business environment. Especially in the retail space, brands are being compelled to step out of the comfort zone and adapt to new buying behaviors. While this disruption has changed the game,...