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Three Post Pandemic B2B Marketing Trends
For many, the past few months have opened up giving us a taste of “return to normal” but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be. Any company that...
What Pandemic Poll Data Reveals About The Future of B2B Marketing
Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond? To help answer these questions and others, we’ve tapped into our poll data to see how the pandemic has affected how B2B marketers work,...
CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study
Most CMOs expect role to change as a result of Covid-19, finds LinkedInNearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released...