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CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study
Most CMOs expect role to change as a result of Covid-19, finds LinkedInNearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released...
Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads
Some B2B Brands Are Going All-in On Digital AdvertisingB2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to...
B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights
Do Most B2B Marketers Gate Content? [Study]64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data...