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B2B MarTech Spending On The Rise, More Brands Turn To Personalized Content, Microsoft’s New Multimedia Ads, & The Power Of B2B Storytelling
Twitter’s Fleets Format To Disappear, Just Weeks After Ads Test CommencedTwitter has abandoned its Fleets feature that automatically deleted messages in the format after 24 hours, noting that the format and its accompanying full-screen vertical ads, hadn’t performed...
How to Use Personalized Video Marketing to Increase Your Engagement
The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key.After all, 91% of consumers are more likely to shop with...
How Your Business Can Benefit From Personalized Push Notifications and Ads
Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display banners, email and SMS marketing.Virtually all large online players leverage push notifications to connect with and monetize their audiences....