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On-Brand vs On-Trend: How to Pick the Right Visuals for Your Social Marketing
StartupStockPhotos / PixabaySocial media marketing is a visual heavy medium. From the Instagram Infographics currently dominating your feed, to the banners and videos you see on Twitter and Facebook.It can be difficult to know how to strike a balance between being “on...
How to Pick Strategic Blog Post Ideas Using Topic Clusters
Content marketers everywhere are searching for new ways to enhance their content/blogging strategy.One of the latest and greatest tactics is to define and build out topic clusters— an idea that’s gaining a lot of attention within the writer’s community.That’s because...
How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging
B2B buyers consume an average of 13 content pieces before deciding on a vendorB2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to...