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What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement
LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions GrowthMicrosoft’s latest performance report revealed that its LinkedIn professional social network had topped 850 million members, with the number of user sessions expanding by 26 percent,...
Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement
B2B marketers adjust to shifts in buyer behavior83 percent of B2B marketing leaders have said that brand purpose was important to new buyers, while meeting the challenges of changing buying behaviors was seen as the top priority in the next year — two of several...
Influencer Marketing Climbs 42%, B2B Purchase Study, LinkedIn’s Group Identity for B2B, & Record Ad Expansion On Tap
B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds67 percent of B2B buyers have said that it is increasingly important to work with brands offering both positive social and business value, according to newly-released survey data. The report also...