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B2B Brand Awareness Data, New Salesforce & HubSpot Reports, YouTube Adds Guest Streaming, & Rising Digital Ad Spend
B2B brands shouldn’t fear rejection, but being unknown91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by...
Rising B2B Content Creation Budgets, Proving ROI Is Top ABM Challenge, & Google’s Updated Business Profiles
5 Predictions For B2B CMOs To Win In 2023 [Forrester Report]20 percent more B2B demand teams will report to sales in 2023, with 10 percent of marketing automation budgets moving from transformation to resilience, while 40 percent of firms will shift to...
Rising B2B MarTech Spend, 10th Annual Data Never Sleeps Report, & LinkedIn Tops B2B Ad Spending
US B2B MarTech Spend Set for ~15% Rise This YearIn 2022 marketing technology spending is set to top $20 billion for the first time, with the B2B-specific segment growing by some 14.6 percent — slightly higher than overall combined B2C and B2B spending, according to...