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Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools
‘The downloads are back’: Podcasting finishes the first half of 2020 strongPodcast downloads have come back to pre-pandemic numbers, increasing from 625 million in March to 825 million over the past two months, while podcast advertising is still expected to increase...
Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?
With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace.The task for marketers is to study the metrics yielded during this time of plenty and figure out how to...
The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features
10 B2B Tech Categories Gaining Interest Because of COVID-19Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of...