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LinkedIn Tops Data Trust Survey, More Text Allowed In Facebook Ads, MarTech Spend Climbs To Pre-Pandemic Levels, & Google’s New Tables Tool
Facebook Is Removing Its Restrictions on Text Content in Facebook Ad ImagesFacebook will be relaxing strict text-in-ad-image ratio enforcement, while still encouraging the use of images that contain text in less than 20 percent of the image’s visible area, a move that...
Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook
US B2B Digital Advertising 2020B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year,...
5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend
Advertising is a great way to draw attention to both your products and your brand. But what do you do if your advertising costs begin to outweigh the benefits? Here are 5 simple feed tactics to improve your return on advertising spend (ROAS) and get more out of your...