by noblebydesign | Jul 1, 2022 | Business Web Solutions Blog
Meta and Google’s hold on digital advertising loosens as TikTok and others gain shareGoogle and its YouTube business combined with Meta and its Facebook and Instagram platforms combined to account for 53.4 percent of all U.S. digital advertising spending, a figure...
by noblebydesign | Nov 11, 2021 | Business Web Solutions Blog
B2B Purchasers Are Consuming More Content Before Buying60 percent of B2B buyers find value in receiving relevant information throughout the purchasing journey, while half say that they are consuming more marketing content before making purchases than they did before...
by noblebydesign | Nov 11, 2021 | Business Web Solutions Blog
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision55 percent of B2B buyers have said that their technology spending will rise during 2022, while some 86 percent of buyers look to online peer-review sites before making...
by noblebydesign | Nov 11, 2021 | Business Web Solutions Blog
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad ExperiencesU.S. digital advertising spending is expected to see 8 percent growth during 2022 to reach $165.4 billion, and topping the $200 billion mark by 2025 — increases from 2020’s $139.8...
by noblebydesign | Oct 22, 2021 | Business Web Solutions Blog
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad ExperiencesU.S. digital advertising spending is expected to see 8 percent growth during 2022 to reach $165.4 billion, and topping the $200 billion mark by 2025 — increases from 2020’s $139.8...