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Evaluating Social Media Strategy During a Crisis
In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. With COVID-19 impacting all industries, some more than others,...
Digital Marketing Trends in 2020: 6 Tactics to Update Your Strategy
The times they are a’changing, especially when it comes to how businesses use their marketing strategies to build brand awareness, attract new customers, and convert more sales. Don’t let your brand become a marketing dinosaur by using old strategies that lead to...
How to Boost Your Strategy with B2B Video Marketing
B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content.So we have to ask the question: Is video B2B marketing a viable...