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5 Case Studies on How to Optimize B2B Influencer Engagement on LinkedIn
With over 700 million community members in 200+ countries and territories, LinkedIn is without question the place for businesses to do business. With 91% of marketing executives using LinkedIn as a content source (SocialPilot) it’s easy to understand why 94% of B2B...
How to Optimize B2B Case Studies
When was the last time a B2B case study made you feel something? I mean, something besides mild interest or boredom. I ask because, in theory at least, B2B case studies should be exciting stories. There are millions of dollars at stake, people’s livelihoods and...
3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits
The 10 Traits B2B Buyers and Managers Value Most in Salespeople42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38...