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Trust Is Key In B2B Virtual Selling, New Google Ads Features, Podcast Ad Spend Climbs, & Marketing Data Effectiveness Survey
Ad Spending Surges 19% In January, Expands For 11th Consecutive MonthThe U.S. advertising market’s rate of spending grew by 19.2 percent in January compared to the same month in 2021, with digital categories continuing to see the best performance, driving ad market...
B2B Ad Spending Sizzles, Salesforce Slack Buy Complete, C-Suite Marketing Survey, & Clubhouse Opens To All
US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digitalIn the U.S. alone B2B advertising spending is expected to top $30 billion by 2023, with almost half going to digital, while display advertising spending is expected to surpass that of...
Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey
The past year or more has taught B2B marketer many lessons, especially the importance of creating digital first experiences that are credible, authentic and relevant to specific buyers. As part of the digital transformation of marketing, many B2B companies have...