This is the start of a beautiful relationship. We just need a few details.
Google Is Now Testing Third-Party Ads on Google Business Listings. What Does the Test Mean for Marketers?
Google is now testing new third-party ads on Google business listings. The ads display third-party ads from advertisers such as Groupon, Seamless, and Caviar. These advertisers are a group of whitelisted advertisers and only this group of whitelisted advertisers can...
How to Apply a Test and Learn Approach to Your Digital Marketing
A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action.According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to...
Should You Test That? When to Engage in SEO Split Tests
This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually...