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The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type...
Google Is Now Testing Third-Party Ads on Google Business Listings. What Does the Test Mean for Marketers?
Google is now testing new third-party ads on Google business listings. The ads display third-party ads from advertisers such as Groupon, Seamless, and Caviar. These advertisers are a group of whitelisted advertisers and only this group of whitelisted advertisers can...