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Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16...
B2B Content Consumption Report, Twitter Adds Editing, CMOs Expanding Budgets, & Brands’ Mobile Ghosting
Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand ReportWhen it comes to the top formats in B2B content consumption, eBooks, guides, cheat sheets, and white papers lead the way, with 40 percent of content being accessed by corporate-level...
B2B Marketers Turn To Predictive, Twitter Adds New Analytics, & More Young Marketers Are Buying Via Smartphone
B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products53 percent of B2B buyers in the Gen Z demographic say they use their smartphones when researching and buying for business, and once a purchase has been made 50 percent see brand newsletters as...