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How to Ensure Smart Usage of Digital Marketing During COVID-19
“Intelligence is the ability to adapt to change” – Stephen Hawkins. These words said by the famous scientist feel even more important during this COVID-19 pandemic. Businesses all over the globe have been significantly impacted due to the epidemic. However, it has...
Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes
LinkedIn rolls out Conversation Ads, aimed at improving personalization in messagingLinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn...
Measure Form Usage with Event Tracking – Whiteboard Friday
When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of...