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Google Reduces Visibility in Search Terms Report: What You Need to Know
On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely...
What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the...
How Google Core Algorithm Updates Could Affect Organic Visibility
Analysis of organic visibility patterns during Google core algorithm updateTo better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using...