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Broadcast Your B2B Marketing with a Brand Voice that Rings True
Last month, the sports world mourned the loss of John Madden, an iconic broadcaster who – for many of us – became the voice of NFL football. Overshadowing his illustrious career as a head coach, which included a Super Bowl victory, Madden is best known as a legendary...
Improve Your Reporting and Make Stakeholders Listen by Incorporating Share of Voice
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.What is “share of voice”?Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of... Improve Your Reporting and Make Stakeholders Listen by Incorporating Share of Voice
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.What is “share of voice”?Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of...