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B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing Insights
Dow Jones Data Identifies B2B Content-Targeting Strategy73 percent of B2B marketers said they find it reassuring to learn more about a brand even when they’re already in the buying journey, while 68 percent view content about a brand that comes from business news and...
B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing Insights
Dow Jones Data Identifies B2B Content-Targeting Strategy73 percent of B2B marketers said they find it reassuring to learn more about a brand even when they’re already in the buying journey, while 68 percent view content about a brand that comes from business news and...
B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers
Almost 90% of B2B Content Consumption Said to Take Place Outside the C-SuiteNearly 90 percent of B2B content consumption involves those outside corporate executive-level management, with some 21 percent being consumer by individual contributors, according to...