Link building continues to be an essential component of SEO in the coming years. In this Whiteboard Friday, we’ll discuss three ways that you can evolve your link building strategy in 2023. By the end of this article, you will have a better understanding of how to best utilize existing and emerging trends to enhance your link building initiatives.

Leverage Your Existing Network

The first step in evolving your link building strategy should involve leveraging your existing network. This means engaging with current contacts to inquire about guest post opportunities, repurposing old blog content, or reaching out to influencers for cross-promotion. When it comes to link building, it’s often best to dig in and make the most of what you have before working to acquire new links.

Utilize Automation Platforms

One of the biggest trends we’re seeing in link building is the use of automation platforms. Automation platforms make it easier than ever to track, analyze, and optimize link building efforts. With automation, you can easily identify link building opportunities, monitor link building progress, and identify potential issues with your current link building strategy.

Keep Up With Emerging Trends

As with any industry, it’s important to ensure that your link building strategy is up to date with the latest trends. Make sure to stay up to date with emerging technologies and link building best practices. This could include experimenting with novel approaches such as influencer outreach, or incorporating visual content into link building strategies.


Link building continues to be an essential component of SEO in the coming years. To ensure your link building efforts are successful, it’s important to leverage your existing network, utilize automation platforms, and stay up to date with emerging trends. By beginning to incorporate these strategies into your link building ventures, you will be taking the necessary steps towards success in the years ahead.

written by Sarah Smith