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The Age-Old Fallacy of the “Hashtag Strategy”
“What should our hash tag strategy be?” It’s a question I get from clients at least a few times a year. And, it’s one that’s usually met with a swift response. “We don’t need one.” Not really. Not in the sense most people are thinking about. Not in 2020. Your time and...
Elbow Grease Needed for SEO
Often times clients come to me and one of the first things they ask me about is search engine optimization (SEO). There is a common misconception, that you can make a few easy tweaks and all of a sudden you’re number one in Google for any keyphrase. Now, that would be...
How Marketers Can Communicate with Internal Stakeholders
Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment. (Can you tell I really loved the Picard series premiere?) (He has a PIT BULL named NUMBER ONE.)...
4 Steps to Creating a Killer Online Strategy
In this technological age, it’s more important now than ever that your business has an exceptional digital strategy to stay ahead of your competitors. While some key components go into creating a killer online strategy, most companies struggle with executing their...