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2022 Essential Podcasting Trends for B2B Marketers
We may have mentioned a time or two that podcasts are a great way for B2B marketers to release content. But since my first B2B podcasting post (way back in the before times of 2018, how naive we were), the landscape has changed significantly. Part of the shift is due...
Preparing Your Data Consumers for GA4 — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition...
Rising B2B MarTech Spend, 10th Annual Data Never Sleeps Report, & LinkedIn Tops B2B Ad Spending
US B2B MarTech Spend Set for ~15% Rise This YearIn 2022 marketing technology spending is set to top $20 billion for the first time, with the B2B-specific segment growing by some 14.6 percent — slightly higher than overall combined B2C and B2B spending, according to...
Semrush on How to Create B2B Content for Generation Z
While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with the next Generation of buyers? You know, those junior marketing pros born after 1997 aka Gen Z? Content Director at Semrush,...