In recent years Google Analytics has become an essential tool for webmasters. But there are plenty of alternatives for those that are seeking additional features or tools for a different sort of data collection.
1. Adobe Analytics
Adobe Analytics is a powerful analytics tool with a wide variety of features. When compared to Google Analytics it has slightly less options, however, its user interface is much more intuitive.
Woopra is an all-in-one analytics tool that encompasses both real-time and historical reporting. This comprehensive package allows users to gain a deeper, more meaningful understanding of their website’s performance.
Hotjar is a user tracking and analytics tool that uses heatmaps to show what users are doing on your website. It also allows you to easily take surveys and polls to get feedback from visitors.
KISSmetrics is an analytics tool that looks beyond page views and SEO results. It allows users to track customer behavior, so that insights on the customer journey can be gained in a more advanced way.
Mixpanel is a sophisticated analytics and optimization tool that focuses on user engagement. Noteworthy features include retention reporting, A/B tests, and funnel tracking.
Matomo is an open-source platform designed for webmasters who don’t want to rely on Google or other 3rd parties for their analytics data.
GoSquared is a real-time web analytics platform with detailed reports and easy-to-interpret graphs. It’s a great tool for understanding your website’s performance in the moment.
Clicky is a user-friendly analytics service with many interesting features such as heatmaps, A/B testing, and customizable reports.
Other Alternatives to Google Analytics
- AT Internet
- Open Web Analytics
- S9y Analytical
These alternatives to Google Analytics offer a range of features and options depending on the type of data you are looking to collect. Some are more comprehensive than others, but all of them offer something a bit different than Google’s making them worth considering.
No matter which tool you decide to use for your website analytics, tracking user engagement is an essential part of running a successful website. So be sure to consider these alternatives and find the best fit for your needs.